Thought Leadership

Why should marketers be interested in the sales of men’s underwear, the shortness of women’s skirts and the intensity of Marine Corps recruitment ads? Some people say these and other unusual ... read more

The economic impact of the baby boom generation has become the subject of significant debate. Marketers should study this huge population sector to determine whether their goods or services fit baby ... read more

The holiday shopping season is upon us, and expectations are modest at best. Available research about holiday spending holds lessons for all marketers because it gives insight into broader consumer behavior. Look ... read more

Businesses, and the people who market them, should pay special attention to one valuable asset that’s not on the balance sheet: reputation. That message came home to me when Stephen Greyser, ... read more

The old adage about not putting all your eggs in one basket applies to marketers and how they must approach media in today’s multichannel world, especially if they’re chasing well-to-do ... read more