Remarkable In All The Right Things

Thought Leadership

Hemlines, Movie Tickets May Tell State of Economy

Why should marketers be interested in the sales of men’s underwear, the shortness of women’s skirts and the intensity of Marine Corps recruitment ads? Some people say these and other unusual ... read more

Are Baby Boomers Grinches or Big Spenders?

The economic impact of the baby boom generation has become the subject of significant debate. Marketers should study this huge population sector to determine whether their goods or services fit baby ... read more

Consumers May Spend Less This Holiday Season

The holiday shopping season is upon us, and expectations are modest at best. Available research about holiday spending holds lessons for all marketers because it gives insight into broader consumer behavior. Look ... read more

For Firms, Reputation May Be No. 1 Asset to Protect

Businesses, and the people who market them, should pay special attention to one valuable asset that’s not on the balance sheet: reputation. That message came home to me when Stephen Greyser, ... read more

Successful Messages Air Across Multiple Channels

The old adage about not putting all your eggs in one basket applies to marketers and how they must approach media in today’s multichannel world, especially if they’re chasing well-to-do ... read more

01/04/12

Choose Your Adventure:

Shoney's

Why We Love Them

An American icon that created a comfort food revolution back in 1947. Leader in the family-dining category with almost 300 restaurants in the Southeast, Midwest, Southwest and Mid-Atlantic region. Recently purchased by an entrepreneurial businessman


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