Screen Shot 2017-07-31 at 3.59.11 PM.png

The Standard

The Standard


The Standard, one of Nashville’s most exclusive social clubs, asked us to increase their memberships.

But we provided a whole lot more. Starting with a branding identity, menu redesigns and restaurant ads, and continuing on with event invites, ballroom banners and non-traditional executions that gave the private club a sense of mystery.

The result? A 73% boost in members. Impressive, considering individual memberships cost $3,300 a year. And, a 100% increase in sales during winter months, traditionally the slowest of the year. Proving results pair well with creativity, our work has been recognized by numerous award shows and international design competitions including Communication Arts Typography Annual and “best in show” at the regional ADDYs.


Today the Standard Club at the Smith House is one of the top five private cigar clubs in the United States and an award-winning restaurant. The club hosts two black-tie gatherings every year: the Masquerade Ball and the Standard Club Ball. In 2014, the Standard Club hosted the Gentlemen’s Brawl, its first fight night.