SAINT THOMAS HEALTH CHALLENGED US WITH DEVELOPING FRESH NEW POSITIONING THAT WOULD HELP UNIFY FIVE FACILITIES UNDER ONE BRAND NAME, PLATFORM AND CULTURE.
Saint Thomas Health challenged us with developing a fresh new positioning that would help unify five separate facilities under one brand name, platform and culture.
They needed something that captured their brand essence and requested an integrated campaign to set them apart. Even if it felt “un-healthcare”-like.
Our campaign idea was “Nothing shall be impossible”, a subtle take on a passage from the Book of Luke. As a faith-based institution, this spoke to how the organization approaches every challenge in and out of the hospital. Our strategy used actual patient stories, celebrating real triumphs of human spirit and remarkable manifestations of grace while acknowledging that medical science and faith are not mutually exclusive.