WHEN WE WON THE BUSINESS, O’CHARLEY’S WAS A CHALLENGER RESTAURANT BRAND IN A CROWDED SPACE
When we won the business, O’Charley’s was a challenger restaurant brand in a crowded space.
They were losing momentum to national chains and needed to stand apart from competitors with much larger budgets.
Research led us to a positioning that grounded the brand in its authentic, Nashville origins: Classic American. Southern Roots. That idea helped shape what we created internally, for employees and externally, for consumers. Everything from training materials and brand videos, to TV commercials, menu covers, in-store artwork, salad dressing labels and more.