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Long John Silver's

Long John Silver's

 

What do you get when you take a national brand, add a value menu and mix in our creative chops? A talking shark.

When Long John Silver’s asked several agencies to pitch ideas to introduce their Reel Bites Value Menu on a slim budget and tight deadline, we won with a hungry, yet surprisingly friendly shark looking for a quick way to satisfy her seafood snack cravings.

Our mini-campaign included TV, radio and social extensions that reinforced one unified message: No matter your species, Long John Silver’s is the place to get wild-caught seafood snacks at an incredible value.