In a highly competitive health insurance market, while reaching out to a new audience.
BlueCross BlueShield of Tennessee
At a time when other health insurance providers were encroaching upon Tennessee turf
with messaging that talked the talk without walking the walk, BlueCross BlueShield needed to remind people that they have been—and still are —right here in Tennessee. From concept through execution, this campaign captures the nuances of Tennessee living in a way that only we can.