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BlueCross BlueShield of Tennessee


In a highly competitive health insurance market,

while reaching out to a new audience in a politically charged environment, we helped BlueCross BlueShield of Tennessee secure almost 90% of marketplace share in just one year.

For medicare, we helped BlueCross achieve the largest enrollment in the state, outpacing competition by 35%. And the brand exceeded last year’s new member sales by leaps and bounds, with 266% more new members.