IN A HIGHLY COMPETITIVE HEALTH INSURANCE MARKET, WHUILE REACHING OUT TO A NEW AUDIENCE.
BlueCross BlueShield of Tennessee
BlueCross BlueShield of Tennessee tasked bohan with marketing their community programs,
a range of initiatives that make tangible differences in the lives of people across the state.
Our approach was to use real individuals to genuinely tell the story that BlueCross invests in the communities it serves. And we told these stories in TV spots, online content and print ads. All to raise awareness that BlueCross is a community ally who believes–and reinvests–in programs for the greater good of Tennessee.