BlueCross BlueShield of Tennessee
In a highly competitive health insurance market,
while reaching out to a new audience in a politically charged environment, we helped BlueCross BlueShield of Tennessee secure almost 90% of marketplace share in just one year.
For medicare, we helped BlueCross achieve the largest enrollment in the state, outpacing competition by 35%. And the brand exceeded last year’s new member sales by leaps and bounds, with 266% more new members.