Associate Media Planner / Buyer

We’re looking for an associate media buyer with a basic working knowledge of media buying and planning. The role includes day-to-day collaboration with the account and client teams.

Who You Are:

We’re looking for an associate media buyer with a basic working knowledge of media buying and planning. The role includes day-to-day collaboration with the account and client teams.

 

The successful candidate will be a responsible team player who is well-organized, very detail oriented, and able to work independently. Advertising agency experience is a bonus but not necessary. Additionally, you must be proactive and efficient. You should be comfortable in a fast-paced environment and have a desire to obtain a career in media longer term.

 

What You Would Do:

  • Assist in the development and management of media plans

  • Collaborate with team members to manage workflow, track timelines and deliverables

  • Craft and issue RFPs, manage vendor correspondence, aid in proposal evaluation and partner selection across mediumsWrite succinct and appropriate news releases for a variety of media

  • Provide support in buy negotiations

  • Enter plans/buys into the accounting system and issue vendor insertion orders

  • Assist with tracking media expenditures to ensure fiscal responsibility

  • Develop and traffic digital tags for display, mobile, and social media campaigns

  • Assist in the QA process of client assets for use in advertising

  • Manage vendor/client communications and feedback through plan approvals and implementation processes

  • Data input into Excel spreadsheets with the ability to have double check methods in place

  • Create reports, analyze campaign performance, and make optimization recommendations in collaboration with team; share in responsibility of presenting performance results.Serve as copy editor on publicity, marketing, and sales materials generated by other staff members

  • Assist in developing presentation materials

  • Provide research for media POVs on various media-related topics; including new media channels, industry trends, best practices and competitive insights

  • Conduct competitive research, pull competitive reports and assess data to inform media landscape, planning, and decision making

  • Use and understand syndicated research tools for planning and reporting purposes (MRI, comScore, eMarketer, Kantar, Media Monitors, etal.)

  • Field vendor inquiries

  • Intimately understand the client’s business, industry and competition

  • Effectively interact with clients in a way that positively impacts the agency relationship

  • Handle multiple tasks easily, consistently meeting or exceeding deadlines

  • Collaborate with team members throughout the work process to foster, facilitate and consistently deliver multi-channel programs that are on strategy, on time, and on budget

What You Need:

  • Bachelor's degree, preferably with a concentration in advertising, marketing, communications, finance or related field

  • Minimum of 2-3 years of experience in working in a media or marketing agency environment

  • Overall understanding of the media process

  • Basic media buying and planning knowledge. Training to be provided on more advanced buying/planning skills.

  • Ability to work under tight deadlines

  • Extremely detail oriented, able to prioritize tasks based on workload and supervisor input

  • Ability to work independently or as part of a team

  • Excellent interpersonal, presentation, writing, listening and comprehension skills, including ability to clearly and concisely communicate to client and all team members

  • Proactive, strategic thinking

  • Thirst for knowledge / healthy obsession in terms of keeping abreast of new tools and emerging technology/media

  • Exemplary problem-solving skills, using solid judgment to thoroughly analyze various options before making a recommendation or decision

  • Proficient computer skills. Advance knowledge of Microsoft Word, Excel, PowerPoint

Reports To:  VP/ Public Relations

Benefits:

  • Health Insurance (agency contribution of 50%-75%)

  • Host of supplemental policies to include, Long-term, Short-term & Life

  • 401K with 50% match after vesting

  • Paid Vacation and Sick time

  • Shared profits based on performance

  • Ongoing training opportunities

  • Competitive Family & Medical leave policies

  • In-house Exercise Room

  • Breakfast Bar

  • 10 paid holidays

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