Account Planner

What You Would Do:

  • Work with SVP, Executive Planning Director to optimize agency planning process.

  • Uncover insights and identify strategic opportunities.

  • Continually identify and share new trends, technologies and opportunities, demonstrating how it applies to the brand’s business and sell-in perspective.

  • Leverage in-house tools and secondary research to pinpoint and refine the target audience, including behavior, attitude and characteristics.

  • Create brand and project strategy briefs that are smart, thoughtful and inspire great work. The kind account people get and creatives love.

  • Create solution-oriented idea generation - identifying challenges and collaborating with the team to develop innovative solutions that grow the brand.

  • Lead or participate in brainstorm sessions that result in areas of opportunity for the brand and innovative ways to reach the target audience/s.

  • Drive positioning and re-branding work, when needed.

  • Provide cross-discipline strategic support and champion the “big idea.”

  • Participate in and sometimes lead research projects, including reporting when needed.

  • Cultivate relationships with suppliers and vendors.

  • Develop thought leadership pieces, when relevant.

Who You Are:

  • Proven thought leadership on high profile brands with a track record of strategic and provocative thinking.

  • A self-starter who multitasks and goes above and beyond on everything you do.

  • Loves to problem solve with a “think on your feet” mentality.

  • Insatiable curiosity and a burning desire to unearth insights and transform them into disruptive advertising, marketing or business ideas.

  •  A storyteller with the ability to absorb great information, distill it, see the bigger picture and convey a streamlined, compelling and strategic story.

  • Tremendous stage presence in meetings.

  • Capable of building relationships with clients at a senior level and the ability to build their trust to help to navigate the direction.

  • Never just an order taker, wants to inspire and add value at every turn.

  • Team player working well with different types of people (account and creative) yet has the ability to challenge the teams in a trusted, collaborative way.

  • Intuitive ability to understand people (co-workers, clients, consumers).

  • Desire to constantly bring new ideas to the table beyond the day-to-day needs.

  • Experience with qualitative/quantitative research methods (tracking studies, focus groups, in-depth interviews, ethnographic research – any type of interviewing skills) and have ability to see and adapt insights.

  • Ability to effectively support presentation of research results to customers, clients and other employees of the organization.

What you have:

 

  • 5-7 years of account planning experience within an agency environment.
  • Bachelor of Arts or Sciences. MBA or Master’s a plus.
  • Planning experience across multiple industries.
  • Exceptional writing, communication and persuasive skills.
  • Proficient in Microsoft Word, Excel, Outlook, and PowerPoint. Mac experience helpful.
  • Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
  • Experience drafting research reports, presentations, white papers and general business correspondence.

Benefits:

  • Health Insurance (agency contribution of 50%-75%)
  • Host of supplemental policies to include, Long-term, Short-term & Life
  • 401K with 50% match after vesting
  • Paid Vacation and Sick time
  • Shared profits based on performance
  • Ongoing training opportunities
  • Competitive Family & Medical leave policies
  • In-house Exercise Room
  • Breakfast Bar
  • 10 paid holidays

 

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