A BOHAN perspective on Generational
Differences For Marketers
Boomers and Technology
Three recent articles all focused on how Boomers are adapting to technology. First, Lonny Strum, CEO of the New Jersey-based advertising consultancy bearing his name, said, “Boomers have more dollars and interest to purchase high tech products and use them. Older Read more
And The Winner Is…
Election season is heating up. Last week the voters of New Hampshire went to the polls in the first Presidential primary of the year. Some might have been confused since Iowa held caucuses earlier this year. How do Boomers vote? According Read more
Boomers Are Prime Targets for Scammers
In an attempt to beef-up their portfolios for looming retirement years, Boomers are being pitched investment options offering high return. In a recent Wall Street Journal story, Kelly Greene reported that almost one-third of all enforcement actions involving fraud were with Read more
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