United Methodist Church - Rethink Church - Print

Today’s 18- to 34-year-olds aren’t less spiritual – it’s church they find irrelevant. So we asked the United Methodist denomination to rethink church – and to “market” not just a spot in a pew on Sunday, but how this audience can get involved in global health initiatives, social justice, poverty and even secular solutions the church offers the other six days of the week. Our approach didn’t just inspire a campaign – it changed a whole culture. And that is bringing a whole generation back to a rethought church experience, one where church is an opportunity for active participation in the needs of the world around us.