BOHAN In The News
Gammill Quilting Machine Co. Signs BOHAN for Marketing Expansion
WEST PLAINS, Mo. (Aug. 3, 2011) – Gammill Quilting Machine Co., a worldwide leader in the manufacture of professional hand- and computer-guided longarm quilting systems, with representation around the world, has named BOHAN, a full-service marketing firm in Nashville, Tenn., its agency of record.
“By partnering with a national marketing and advertising agency of BOHAN’s caliber, Gammill is reaffirming our leadership role in the machine quilting industry and taking another major step in our continued growth,” said Gammill Global Sales and Marketing Manager Michael Hinton.
Hinton noted that BOHAN works with clients in several business categories across the nation and was selected for its strengths and expertise in Gammill’s demographic market. The agency publishes a “Why Moms Rule” blog that tracks trends and influences on moms and their buying habits.
BOHAN has won multiple Addy Awards, Emmy Awards and Adrian Awards. Adrians are international awards for work in hospitality marketing.
BOHAN will work with Gammill in support of its Vision and Statler Stitcher brands, partnering in development of overall strategic planning, branding efforts, advertising creative and all aspects of digital marketing, including social media, website, email marketing and other channels.
Gammill was founded in 1980 and is headquartered in West Plains, Mo. Its machines are marketed and sold through a network of independent dealers located throughout the U.S. and internationally to quilting hobbyists, quilt shops, quilt artists and professionals alike.
“Gammill is known as a leader in the quilting community for its innovative products, commitment to quality and meeting machine quilters' needs. Its management is focused on providing the highest quality, best value products and services to all customers. That makes Gammill and BOHAN perfect together. A great marketing partnership has been formed,” said BOHAN President Kerry Graham.
“As part of our strategic growth initiatives, our focus is on making our dealer network more successful and expanding it both domestically and around the world,” said Gammill General Manager Bill Tetro.
BOHAN’s client roster includes the Pigeon Forge Department of Tourism in Tennessee, Ochsner Health System in Louisiana, Methodist Healthcare System in San Antonio, Texas, the Wintergreen resort in Virginia, the 17-state Shoney’s restaurant chain and the Frist Center for the Visual Arts in Nashville.
“BOHAN’s creativity, marketing expertise and client project successes in a multitude of industries really impressed us,” Hinton said.
Contact:
Michael Hinton
Gammill, Inc.
800-659-8224
michaelhinton@gammill.net
Tom Adkinson, APR
BOHAN
615-327-1189
tadkinson@bohanideas.com
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