Crispin Porter + Bogusky exec plans Sept. 29 presentation
A key player at the advertising agency that introduced the MINI automobile and established Burger King’s “Subservient Chicken” as a landmark in viral marketing will present a program about marketing creativity on Sept. 29.
Jeff Graham, VP/group account director of Crispin Porter + Bogusky (CP+B), will discuss “The Creative Account Executive” as part of the BOHAN agency’s ADTHROPOLOGY series of professional development sessions.
“BOHAN is bringing Graham to Nashville for an internal presentation, and we wanted to share the wealth by organizing a public program, too,” said agency CEO David Bohan.
Admission to the public program is $5. Reservations, made at AdthropologySeries.com, are required for the 5:30-7 p.m. program at ICON in The Gulch.
“Crispin Porter + Bogusky is a leader in marketing creativity,” Bohan said. “I suspect everyone who attends with be royally entertained and most likely inspired. Jeff can light people’s creative fires.”
Among CP+B’s current clients are Old Navy, Microsoft, Coke Zero, Domino’s Pizza and Best Buy. Its headquarters are in Miami and Boulder, Colo., with additional full-service offices in Los Angeles, Toronto, London and Gothenburg, Sweden.
Graham, who also is an instructor of creative account management at the University of Colorado, has worked on accounts such as the NFL, Ralston-Purina, Groupon, the Geek Squad, Indian Motorcycles and two firms with Tennessee ties – Epiphone Guitars and Brown-Forman, maker of Jack Daniel’s Tennessee Whiskey.
Founded in 1990, BOHAN has offices in Nashville and Knoxville, Tenn., and clients in travel, tourism and hospitality, healthcare and consumer products. Among them are the Pigeon Forge Department of Tourism, the Wintergreen resort in Virginia, TriStar Health System in Tennessee, Ochsner Health System in Louisiana, Shoney’s and the Frist Center for the Visual Arts. Agency information is online at BohanIdeas.com.
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