Shari Day joins American Association of Advertising Agencies work group
NASHVILLE, Tenn. (January 2012) – Shari Day, senior vice president/operations and planning at BOHAN Advertising, is a new member of the project management committee of the American Association of Advertising Agencies (4A’s).
The 4A’s is the national trade association of the advertising agency business, and Day’s work group helps member agencies of all sizes develop expertise in project management.
“Effective project management is a vital to agencies’ success, and Shari’s expertise and background will help this 4A’s committee advance agencies nationwide,” said David Bohan, chairman and CEO of BOHAN.
Day joined BOHAN in 2010. Her client experience includes TriStar Health System, Dollar General, AAA of East Tennessee, University of Tennessee Medical Center, Shoney’s and Boston Whaler Boats. She writes frequently for the agency’s WhyMomsRule.com marketing blog.
The 1,200 member agency offices of the 4A’s employ 65,000 people, offer a wide range of marketing communications services and place 80 percent of all national advertising.
BOHAN, established in 1990 and based in Nashville, has major clients in tourism, health care, restaurants and consumer goods. Agency information is on the Web at www.BohanIdeas.com.
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