What we do
Total brand engagement is about evolving consumers from awareness of your brand all the way to inspiring purchase loyalty and brand advocacy (your ultimate compliment is when consumers stake their own reputations on sharing and recommending you). We serve our clients along that entire spectrum and across all media channels, allowing us to remain media-agnostic about choosing the best tools for your goals. It’s not just about finding channels for your message, but also selecting and negotiating the right channels to truly maximize your budget. By applying experience, research and solid strategy to every brand challenge, we’ll identify and prioritize your optimal media mix to achieve your business objectives and inspire the customer response that maximizes your ROI.
Not only is our strategy and media planning holistic in its approach, but our execution is as well. We run campaign analytics across entire campaigns, not just within individual channels, so we can provide you with a wholly integrated perspective on campaign performance and opportunities. And we optimize media buys not only within each channel, but across them as well. From impressions and conversions to A/B testing and budget management, our focus is always to optimize your media implementation for greatest possible impact.
Analytics
Data ≠ Insight. BOHAN’s analytics focus is to transform data into actionable information and to arm clients not just with numbers, but with true strategic and tactical insights into their business, customers and the successes of (and opportunities for) their media campaigns and websites.
8 million members in 35,000 churches across the United States along with another 3.5 million worldwide. Partners with the United Nations, the NBA and the Bill & Melinda Gates Foundation in the “Nothing But Nets” campaign to combat malaria globally. Making church relevant in people’s lives beyond Sunday mornings. Setting an example by actively using international resources to make our world a better place.
26 miles of pristine sugar white sand beaches. Fifteen unique tourist communities all bound together by colorful history, larger-than-life personalities and a conservationist mindset. Four-story height restrictions and some of the rarest coastal dune lakes in the world. A serene setting that draws millions seeking their own part of this Northwest Florida Gulf Coast hideaway.
An American icon that created a comfort food revolution back in 1947. Leader in the family-dining category with almost 300 restaurants in the Southeast, Midwest, Southwest and Mid-Atlantic region. Recently purchased by an entrepreneurial businessman with the passion and vision to restore it to its former culinary and market-dominating glory. Continues to proudly serve its own brand of comfort food with a nostalgic heritage. The place for families, friends and new generations to enjoy signature items we all know and love – the All-American Burger, Strawberry Pie, Fried Shrimp, Slim Jim Sandwich and Hot Fudge Cake.
Client Examples
