Elin Mulron, Founder of Digital Nashville, Joins BOHAN
Founder of Digital Nashville Joins BOHAN Advertising | Marketing
Elin Mulron extends agency’s depth in online marketing expertise
NASHVILLE, Tenn. (May 2010) – BOHAN Advertising | Marketing has expanded its online capabilities by adding Elin Mulron, the founder of Digital Nashville, in the new position of director of digital strategies.
“Elin Mulron is a star in the digital world and is a significant addition to the BOHAN team. She’s an example of how Nashville attracts creative thinkers. Her influence will touch all of our clients and be part of all marketing and media initiatives,” said Kerry Graham, agency president.
Mulron founded Digital Nashville, a professional community representing all areas of digital work in Nashville, in mid-2008. It now has more than 2,400 members and delivers a range of educational and networking programs designed to provide connections for those members.
“Nashville has a unique need and opportunity to marry its ideas and creative content with digital technologies, platforms and business strategies. Nashville is a rising force in the national landscape, and digital plays an important role,” said Mulron, who will remain active in Digital Nashville.
Mulron most recently was managing partner of Digital Edge, a management consultancy. She previously was director of digital media strategy for Turner Broadcasting System in Atlanta, a product manager for Amazon.com in Seattle, a senior manager at Asurion in Nashville and a business analyst in San Francisco for McKinsey & Company in the online retail sector. She has an economics degree from Yale and a master’s in business from Stanford.
“Digital work is a key component in comprehensive marketing plans. Elin’s analytical skills, coupled with her technical expertise, make her a unique resource for us and our clients,” Graham said.
Founded in 1990, BOHAN has offices in Nashville and Knoxville, Tenn., and clients in travel, tourism and hospitality, healthcare and consumer products. Among them are The Greenbrier, the Pigeon Forge Department of Tourism in Tennessee, Beaches of South Walton in Florida, Stoney River Legendary Steaks, TriStar Health System in Tennessee, Ochsner Health System in Louisiana, United Methodist Communications and SuperPetz. Agency information is online at www.bohanideas.com.
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Contact:
Tom Adkinson
615-341-3640