January 12’s devastating earthquake in Haiti left most outside observers stunned, numb and unsure what to do. But BOHAN and its client, United Methodist Communications (UMC), weren’t among them.

Beginning the day after the earthquake, they completed a message of hope and action from the people of The United Methodist Church and had it on its way to CNN, CNN Headline News and CNN.com in just more than 24 hours.

BOHAN’s 15-second commercial featured the simple image of clasped hands and a compelling message of prayer, response and how to help. The message directs viewers to 10thousanddoors.org <http://10thousanddoors.org> for information on the many ways the church is responding and opportunities for personal involvement.

A UMC photographer shot a fellow employee’s hands while the BOHAN creative team worked in a nearby edit bay at UMC’s production studios in Nashville. Simultaneously, other agency staffers worked with CNN to find available airtime for the spot.

Another creative touch came from an unexpected source – the agency’s finance department.

The spot’s music is an excerpt from a song entitled “Back Where You Are” by The Congress, a Denver band that includes Damon Scott, son of the agency’s Director of Finance Chrissie Scott. The Congress donated use of the song to the effort.

The spot and the full version of “Back Where You Are” are available at 10thousanddoors.org <http://10thousanddoors.org>

UMC adapted the spot’s prayerful hands into other graphic assets. Among them are a Facebook prayer wall, church bulletin covers, print advertisements, posters and a PowerPoint slide for use in worship services.