BOHAN’s Latest UT ‘Future’ Spot Features Peyton Manning
BOHAN’s third spot in its “Future” campaign for the University of Tennessee features one of the university’s most widely known graduates, quarterback Peyton Manning.
The imagery takes a common occurrence, a Manning touchdown pass at Neyland Stadium, plays it in reverse—and the voiceover message doesn’t say a word about football.
The announcer celebrates the university’s 300,000 graduates, “very special people who are changing the future every day” and notes that “all great accomplishments start with someone special.”
The spot is appearing now in UT football broadcasts. Spots similar in style featuring UT men’s and women’s basketball are in the wings for airing this winter.