BOHAN Gets a Close Look from World Advertising Research Center
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BOHAN Gets a Close Look from World Advertising Research Center
The World Advertising Research Center (WARC) put BOHAN Advertising | Marketing under the microscope and published a comprehensive look at the agency’s “brand village” organizational concept.
Writer Geoffry Precourt noted that the agency’s organization “seems to fly in the face of traditional agency economics,” but it works . . . and works well.
The brand village structure puts agency professionals (account service, creative, media, even accounting) together in teams so they can compare notes and concepts and all become absorbed in a client’s business, needs and personality.
WARC is a marketing information service that helps marketers make sense of change and stimulate their thinking about the industry, and Precourt’s article discusses brand villages, the agency’s system of brand engagement with clients and its emphasis on cultural relevancy.