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Why Moms Rule: BOHAN Blog Slices Sara Lee

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Why Moms Rule: BOHAN Blog Slices Sara Lee

 

BOHAN Chairman David Bohan and BOHAN Chief Planning Officer Jamie Dunham are keen observers of marketing’s relationship with moms and regularly post their observations at WhyMomsRule.com.

 

In a recent post, Bohan fondly recalls the Sara Lee slogan “Nobody Doesn’t Like Sara Lee” but wonders why so few people seemed to like Sara Lee’s latest foray into social media.  Perhaps, he ponders, it’s because the videos featured professional actresses, not real moms talking with other real moms.