What we do
Today, BOHAN is known for its national headline-grabbing campaigns and its brand and business insights that have become marketing case studies for industries and major academic institutions alike. Along the way, we have never tried to be all things to all clients. We just want to be the right thing for those smart clients who want to work collaboratively with us and our unique resources to solve their problems in innovative ways.
Travel And Tourism
The recession hasn’t just reduced family travel budgets – it’s also changed how consumers buy their travel experiences. They are more mindful of what they select, and they demand more value. A combination of technology and recessionary discounting across the entire industry has, for good or bad, trained both leisure travelers and groups to hold out for a better deal, even if that means switching brands.
It will take time to regain the margins lost to rampant discounting, but lost customers can be regained if marketers think smart. BOHAN understands how cluttered and homogenous the travel advertising landscape is. We understand why brands often fall into that trap, and we know what it takes to convince stakeholders to break that pattern. Many times over, we’ve proven how smart marketing leads to long-term growth.
There’s no doubt that the travel industry is on a rebound, but that rebound comes with conditions: smarter, more demanding and better-informed consumers, a multitude of new marketing channels and an even more competitive marketplace. Marketers have to work harder than ever to show both differentiation and genuine value, and we have to do so in a media landscape that is larger and more fragmented than ever before.
BOHAN understands those issues, and we know how to help brands determine their true value and then showcase that value to the most relevant audiences, often in non-traditional ways.
Redefining Luxury In The 21st Century
- Recapture preeminence in the luxury resort category
- Realign media mix to reach key audiences
- Reputation reached highest point in a decade
- more about Redefining Luxury In The 21st Century
26 miles of pristine sugar white sand beaches. Fifteen unique tourist communities all bound together by colorful history, larger-than-life personalities and a conservationist mindset. Four-story height restrictions and some of the rarest coastal dune lakes in the world. A serene setting that draws millions seeking their own part of this Northwest Florida Gulf Coast hideaway.
A four-season Virginia destination amid 11,000 acres of panoramic Blue Ridge Mountains scenery. Skiing on 26 slopes. Golf on 45 championship holes. Tennis, hiking, mountain biking. Even a 900-foot zipline and a full-service spa. 40,000 square feet of meeting and exhibit space. Every day is relaxing.
The historic resort that defined luxury. Tucked away in the Allegheny Mountains of West Virginia. 6,500 acres. 800 rooms breathtakingly draped with exquisite décor. More than 50 exceptional activities to fit anyone’s timetable and appetite for action. Richness in experience and memories, including the U.S. presidents, world politicians and celebrities.
10 million annual visitors. A 12-month vacation destination. Home of Dollywood and next-door neighbor to the Great Smoky Mountains National Park. BOHAN’s first client – 20 years and counting. Family fun. Group getaway. Shows. Shopping. Good-time memories. And, oh yes, pancakes – lots of pancakes.
Trusted 95-year-old East Tennessee automobile club. Serves more than 230,000 members with roadside assistance, insurance and travel solutions locally, nationally and internationally. Its “Show Your Card and Save” program provides great discounts on items and services that members use every day. Not to mention the unlimited mileage of roadside peace of mind.
Travel And Tourism Work Examples
Client Examples
