Remarkable in all the right things

Since 1990, that has been the corporate and cultural mantra of BOHAN Advertising. It is a fitting reflection of the personal and professional philosophy of the man who launched this agency with one client, two employees and a small office on Nashville’s Music Row – David Bohan.

In the 20 years since, BOHAN has become one of the most respected brand-leading agencies in the region, with clients ranging from the venerable Greenbrier Resort in West Virginia and famed Florida beach destinations, to hospitals, national restaurant chains, a genre-defining museum and The United Methodist Church worldwide. That original client – the Pigeon Forge Department of Tourism – remains one of the agency’s most important clients today. However, BOHAN’s two employees have turned into 55, the office has become an entire building and there are enough success stories to fill a book – such as the one David recently published called “Marketing Matters.”

The agency has its very own organizational structure. In a conscious departure from the segregated departmental silos of traditional agencies, BOHAN employees work collaboratively in “brand villages,” populated by professionals from all disciplines who work on those individual brands together. Account service, media, planning, creative, digital – and yes, even the clients themselves. The American Association of Advertising Agencies in New York has called it “a model for the agency of the future.” We like that.

After 20 years in business, BOHAN has matured into an agency known for its national headline-grabbing campaigns and for brand and business insights that have become marketing case studies for other industries. We have never tried to be all things to all clients. We just want to be the right thing for smart clients who want to work collaboratively with us to solve their problems in innovative ways.

As a result, the agency has altered its original corporate mission to reflect its ongoing focus on culturally relevant brand leadership in a marketing and economic world of constant change. Our mission is simply to be “Remarkable in all the right things.”