What we do
For every client, we believe in going broad and deep in our analysis and understanding of the potential audiences. Breadth of analysis is to ensure we consider all the critical audiences with whom each client needs to communicate. And it’s not just about consumers. We must also consider your internal audiences – employees, investors, brokers, franchisees, meeting planners and more, depending on your industry. At times, one or more of these audiences can even be more important to your current opportunities than your consumer.
But just recognizing who your audiences are is not enough. We also must dive deep into a true understanding of their perceptions, their preferences, their behaviors, their lives and their decision-making processes. More often than not, this process involves beginning conversations with your audience through research or social media. But armed with these insights, we can develop targeted plans and messaging that is relevant, effective and conducive to an ongoing relationship between your audience and your brand.
Distribution Channel
All marketers focus on their customers, and most pay attention to their internal audiences. Far too often, however, companies and marketers forget to communicate clearly with a very important group: the people in their distribution channel.
Whether your distribution channel is a fully integrated part of your company, a broker model or completely outsourced, you are often dependent on the performance of those in your distribution channel to help you maintain your brand image and your customer relationships.
Members of this vital audience need to understand the positioning of the company and how their job performance affects this positioning. In addition, as you roll out specific campaigns, new products or promotions, your distribution channel can be a major asset if everyone is fully briefed on expectations, goals and brand promises, especially if you can make them your brand ambassadors by making them part of the excitement.
BOHAN has experience in communicating with all types of distribution channels. It’s our job to make them work well – and to make them part of your sales and brand advancement team.
More than 60 years of experience building boats for government and commercial applications. Fire and rescue, law enforcement, military, workboat and custom government vessels. Maker of the unsinkable Boston Whaler, whose rib construction is preferred by the military. Quality boats known for their ability to withstand the harshest marine environment and the worst of Mother Nature.
High-performance luxury watercraft. 500 full-time boat builders. R&D facility at Cape Canaveral. True elegance. European styling. International flair. Worldwide reach through 140 dealers/partners. Customers become Monterey family members.
Client Examples
